All through the year people turn up at farms wanting to look at fruits. Some months, they have a problem. The new generation refuses to understand the concept of blooming and fruit seasons. They seem to think that fruits are costlier out of season because the fruit-making-factories are making in-season fruits. So every year thousands of people land, detrain, and climb out of taxi windows outside farms and then take-off, entrain and sneak back in with a sour-grapes feeling (especially in early June). This travelling band is our target market.
A Fruit Safari will be like a wildlife safari, only safer, because fruits don't bite. Franchises will consist of 10 acre tracts of land with all sorts of fruit trees along the safari route. The crux of the whole thing is the wax substitutes that we will use for out-of-season fruits. This, of course, is going to be a business secret. Our tagline will be "See fruits in their natural habitat." (technically we won't be lying because we haven't said anything about the fruits being natural)
To make the whole safari thing a bit elitist we'll also have the zoo version of the safari - a huge supermarket like area with all sorts of fruits in freezers and little labels with stuff about the fruits on the outside (something simple like - this costs 10 Euros in Greece, or pet snakes can choke on these). So, if you feel like strangling your money purse you can visit the supermarkets, and if you want to live it up you can do the safari.
And just in case someone wants to ah... feel them up we'll be replacing wax fruits by the real thing when they are in season. We'll also have tie-ups with local farmers. They'll run the souvenir shops outside of each safari and sell fruits (they'll have to replace their "out of season" cards to say "out of stock" though). Once The Fruit Safaris become the thing to do we'll also have "Watch a fruit tree grow and bear fruit" shows. We haven't figured out the logistics yet, but a very promising approach involving storks and mirrors is in the works.
If you aren't interested in fruits maybe you'll be interested in our other great money making idea and the answer to the question "What's more fun than watching paint dry?"
Tuesday, July 06, 2010
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